Let’s deflate the elephant in the room: Marketing doesn’t have to be expensive or complicated; it has to be strategic and intentional. In this session we’ll park the elevator speeches and put the accelerator on positioning statements. Positioning statements can be used throughout your marketing and, when carefully crafted, will draw potential customers in. When we’re done that piece, Alyssa will take the hot seat and create personal marketing for audience members – right there on the spot. When you design marketing customers can see themselves in and a business where people feel like they belong, you’ve fulfilled on the #1 thing people want to feel. Belonging isn’t touchy-feeling – belonging = revenue.